Job Description
Job Title: Marketing Coordinator
Company: Vaco
Location: Columbus, OH
Pay: $55000 – 65000 per year
AI Pay Analysis: The hourly rate equivalent of an annual salary of $55,000 to $65,000 for a Marketing Coordinator in Columbus, OH, would range from approximately $26.44 to $31.25. This compensation appears competitive, as it aligns with national industry standards for similar roles, which typically range from $40,000 to $60,000 annually, depending on experience and company size. Furthermore, Columbus has a lower cost of living compared to major metropolitan areas, making this salary range attractive for professionals in the region. Overall, this pay scale is reasonable and competitive within the local market.
Job description:
A creative marketing team is seeking a Marketing Coordinator to enhance brand visibility through campaign management, event support, and content creation. This role will involve close collaboration with the Marketing Manager to execute multi-channel strategies and uphold a robust digital presence.
Key Responsibilities:
- Campaign Coordination: Assist in the planning, implementation, and monitoring of marketing campaigns aimed at increasing brand awareness, with a focus on creative, video, and event-related industries.
- Content Management: Contribute to the development and distribution of marketing collateral, including brochures, press releases, email campaigns, and website content.
- Social Media Management: Manage social media accounts by scheduling and creating content, engaging with followers, and analyzing performance data to enhance reach and engagement.
- CRM and Database Management: Maintain an up-to-date marketing database using HubSpot to facilitate targeted outreach and customer segmentation.
- Market Research: Conduct thorough market and competitive research to inform strategy and identify new opportunities.
- Vendor and Partner Coordination: Collaborate with external vendors and partners to ensure the timely and quality delivery of promotional materials and events.
- Event Support: Assist in the planning and execution of company-hosted and client events, managing logistics, attendee tracking, and on-site coordination.
Qualifications:
- Bachelor’s degree in marketing, communications, advertising, or a related field.
- 1–2 years of marketing or social media experience (including internships).
- Strong understanding of digital marketing strategies and channels.
- Proficient in CRM systems (HubSpot preferred) and social media platforms.
- Excellent written and verbal communication skills.
- Highly organized and detail-oriented.
- Strong collaboration skills, with the ability to thrive in a fast-paced environment.
Additional Notes:
Candidates should be prepared to present a portfolio of relevant work, including social media posts, marketing materials, or other content (academic or professional). Shortlisted applicants may receive writing prompts to assess creativity and communication proficiency (e.g., mock social media captions, brochure content, etc.).
Job Posting Date: Thu, 08 May 2025 02:46:00 GMT
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