Alumni Marketing Manager-BDO

Job Description

Job Title: Alumni Marketing Manager

Company: BDO

Location: Cleveland, OH

Pay: $75000 – 90000 per year

AI Pay Analysis: The hourly rate of $75,000 to $90,000 per year for an Alumni Marketing Manager in Cleveland, OH translates to approximately $36 to $43 per hour. This range is competitive for the role, considering that marketing manager salaries in Cleveland typically fall between $60,000 and $100,000 annually, depending on experience and specific responsibilities. Moreover, alumni engagement roles often require specialized skills in communication and relationship management, which justifies this pay range within the broader marketing salary spectrum. Overall, the offered rate aligns well with industry standards for similar positions in the region.

Job description:
The Manager of Alumni Marketing is responsible for executing and enhancing the firm’s alumni engagement program, collaborating closely with the Senior Manager of Alumni Marketing and various cross-functional teams. This role entails overseeing the day-to-day operations of the alumni program, which includes database management, alumni communications, event planning, and overall engagement. The Manager will develop and implement initiatives focused on alumni outreach, track program metrics, and assist in creating content and campaigns that strengthen alumni relationships while supporting the firm’s objectives. This position works hand-in-hand with stakeholders across the organization to ensure the alumni program remains effective, innovative, and aligned with the firm’s strategic goals.

Key Responsibilities:

– Oversee the daily operations of the alumni engagement program, including administration of the database and LinkedIn group.
– Coordinate and execute alumni communications, content, campaigns, and events.
– Assist in the formulation and implementation of strategies and initiatives aimed at alumni engagement.
– Collaborate with the Senior Manager and other stakeholders to ensure alumni activities are in harmony with the firm’s strategy.
– Monitor, analyze, and report on program metrics and KPIs, including alumni demographics and engagement levels.
– Support budget management and resource allocation for alumni program activities.
– Partner with the talent team to promote career opportunities and resources available to alumni.
– Maintain and update alumni information within relevant systems.
– Aid in the creation and distribution of newsletters, thought leadership content, and social media updates.
– Refine and optimize workflows and processes to enhance program efficiency.
– Assist in the planning and execution of both virtual and in-person alumni events.
– Contribute to the evolution of an alumni program recognized as a leader within the industry.
– Participate in cross-training with recruitment marketing.
– Perform additional duties as required.

Qualifications:

Education:
– Bachelor’s degree required.
– Preferred focus in Marketing, Communications, Business Administration, or Public Relations.

Experience:
– Minimum of six years of experience in alumni relations, marketing, business development, or client relations required.
– Demonstrated experience in coordinating engagement programs or events required.
– Experience within a professional services or corporate environment preferred.

Software Skills:
– Proficiency in CRM systems required.
– Proficiency in Microsoft Office Suite required.
– Familiarity with web content management systems and social media platforms preferred.
– Experience with Airtable preferred.

Other Qualifications:
– Strong organizational and project management abilities.
– Exceptional written and verbal communication skills.
– Capability to collaborate effectively with multiple teams and stakeholders.
– Analytical skills with experience evaluating program metrics and KPIs.
– Creative problem-solving capabilities alongside meticulous attention to detail.
– Proficient in managing multiple tasks and deadlines within a fast-paced environment.
– Willingness to travel as necessary.
– Ability to thrive in a deadline-driven environment, managing various projects simultaneously.

Compensation:
Salaries for this position are determined based on various factors including qualifications, experience, skills, and geographic location.
– National Range: $75,000 – $90,000
– Maryland Range: $75,000 – $90,000
– NYC/Long Island/Westchester Range: $75,000 – $90,000

About Us:
At BDO, you’ll discover more than just a career; you’ll find an environment where your contributions are impactful and your individuality is valued. We provide flexibility and opportunities for professional advancement, fostering a culture centered on meaningful connections, curiosity-driven interactions, and authentic self-expression—all aimed at making a positive difference in the world.

Our core mission is to help people thrive every day. Together, we focus on delivering exceptional, sustainable outcomes that add value for our people, clients, and communities. BDO takes pride in being an Employee Stock Ownership Plan (ESOP) company, reinforcing a people-first culture that allows our U.S. team to share in our success and financial growth without requiring employee contributions.

We are committed to providing outstanding experiences for middle-market leaders through insight-driven perspectives, empowering clients to transition from business as usual to something greater. With in-depth industry knowledge, extensive resources, and an unwavering commitment to quality, we emphasize the importance of:

– Welcoming diverse perspectives and understanding our professionals’ and clients’ experiences.
– Empowering team members to realize their full potential.
– Bringing together a talented team with varying skills, knowledge, and experiences to help clients navigate complex challenges and opportunities.
– Celebrating ingenuity and innovation to transform our business and assist our clients in their transformations.
– Focusing on resilience and sustainability to positively impact our people, clients, and communities.
– Providing BDO Total Rewards that encompass more than traditional benefits.

*Benefits may be subject to eligibility requirements.
BDO is an Equal Opportunity Employer, including disability/vets.

Job Posting Date: Sat, 12 Jul 2025 01:05:42 GMT

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