General Manager – Lakewood & Downtown Cleveland-Orangetheory Fitness

Lakewood, OH
May 16, 2025
Full Time
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Average Pay*: $19 - $25
*average hourly rate for this position in your area
Deadline date:
$24 - $26

Job Description

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Job Title: General Manager – Lakewood & Downtown Cleveland

Company: Orangetheory Fitness

Location: Lakewood, OH

Pay: $50000 – 55000 per year

AI Pay Analysis: The annual salary range of $50,000 to $55,000 for a “General Manager” role in Lakewood and Downtown Cleveland appears to be below the competitive market rates for similar positions. Typically, General Managers in urban areas, especially in management roles involving operations oversight and strategic decision-making, can command salaries ranging from $70,000 to $100,000 or more, depending on the industry and the specific responsibilities of the role. Given the cost of living in the region and the average salaries for comparable positions, this pay scale may be considered low, potentially impacting recruitment and retention of qualified candidates.

Job description:

As a General Manager (GM), you will provide leadership and strategic direction to both the sales and group personal training teams across two locations. This pivotal role requires a comprehensive understanding of sales and operational excellence, paired with a profound passion for coaching and talent development. In your capacity as the chief sales leader, you will implement lead generation and marketing strategies aimed at increasing fitness program sales while promoting the numerous health and wellness benefits of an active lifestyle. We seek an individual who is enthusiastic, creative, and results-driven.

Responsibilities & Expectations: General Manager

  • Demonstrate all studio activities and the sales process through active involvement and leading by example.
  • Ensure the achievement and surpassing of Key Performance Indicators (KPIs).
  • Coordinate and lead both initial and ongoing sales initiatives, including promotions, events, and outreach, while executing effective lead generation strategies.
  • Oversee the employee life cycle for all studio-level personnel, encompassing recruiting, hiring, onboarding, scheduling, performance evaluations, disciplinary actions, and offboarding.
  • Train and mentor staff, establishing a robust leadership pipeline; engage in daily role-playing exercises to cultivate a high-performing team.
  • Manage studio budgets, including revenue, payroll, supplies, inventory management, and the Return Merchandise Authorization process.
  • Schedule sales staff and meticulously audit time cards weekly, ensuring timely and compliant payroll submission every two weeks.
  • Conduct monthly staff meetings with sales and fitness teams to review and report on sales objectives, goals, events, and marketing campaigns.
  • Participate in weekly meetings with Regional Managers to provide updates on performance and studio developments.
  • Collaborate with the Head Coach to build and maintain optimal class sizes through effective scheduling.
  • Ensure adherence to front desk protocols, including member check-in, telephone inquiries (both general and sales-related), first-time guest bookings, and onboarding new members across all required administrative duties.
  • Plan and promote monthly studio events to foster community engagement, utilizing OTF tools for effective outreach.

Operational Duties

  • Maintain compliance with OTF business policies as well as the Thrive employee handbook for daily studio operations.
  • Uphold OTF branding by ensuring consistency in all actions and enforcing corporate policies, business practices, systems, and processes.
  • Collaborate with the facilities department to troubleshoot and resolve issues with studio equipment and technology, ensuring that the facility remains clean, well-maintained, and operationally effective.
  • Make informed decisions to address customer service issues effectively.

We Offer

  • Compensation: Competitive base salary along with individual commissions and monthly bonus potential.
  • Paid Time Off: Including your birthday and eight paid holidays.
  • Retirement: 401(k) plan with a matching contribution after one year of employment.
  • Health & Wellness: Comprehensive health insurance and fitness certification discounts.
  • Employee Benefits: Staff rewards, including discounts on retail purchases and the opportunity to work out for free at any of our 31 Orangetheory locations.
  • Career Development: Pathways to advance into roles such as Fitness Coach, Regional Sales & Operations Manager, or Director of Operations, supported by a strong organizational culture.

Additional Perks

  • Engage in staff workouts, attend our annual holiday party, and participate in quarterly workshops for ongoing professional development.

About Thrive Venture Group (Franchisee, Area Developer)

Founded in January 2023 and headquartered in Cleveland, Ohio, Thrive Venture Group proudly operates 32 Orangetheory Fitness studios across Arkansas, Ohio, and West Virginia. Our team is comprised of passionate individuals led by franchisees associated with the brand since 2014, dedicated to educating and empowering individuals to reach their full potential. Thrive’s close partnership with Orangetheory Fitness Corporate (referred to as "The Grove") allows us to pilot new initiatives and provide valuable field-level insights, further amplifying our impact within the broader network.

Orangetheory Fitness Vision

To become the trusted global leader in innovative heart rate-based interval training.

Orangetheory Fitness Values

  • Passion
  • Integrity
  • Accountability
  • Innovation
  • Community

Job Posting Date: Sun, 27 Apr 2025 03:26:22 GMT

Apply now!

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