Marketing Content Strategist – Remote-BxB media

Rochester Hills, MI
May 16, 2025
Full Time
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Average Pay*: 25 - 40
*average hourly rate for this position in your area
Deadline date:
$24 - $34

Job Description

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Job Title: Marketing Content Strategist – Remote

Company: BxB media

Location: Rochester Hills, MI

Pay: $50000 – 70000 per year

AI Pay Analysis: The hourly rate of $50,000 to $70,000 per year for a “Marketing Content Strategist – Remote” position in Rochester Hills, MI, translates to approximately $24 to $34 per hour. This range is somewhat competitive, particularly for mid-level roles in content strategy, where annual salaries typically range from $55,000 to $85,000 depending on experience and industry. While this compensation aligns with industry standards for similar roles, factors such as company size, specific job responsibilities, and regional cost of living can influence competitiveness. Overall, while on the lower end of the average market rate, it could still attract candidates with relevant skills, particularly in a remote context.

Job description:

We are seeking a talented Marketing Content Strategist to join our dynamic team at BxB Media, a BDR Company dedicated to collaborating with HVAC and other home services professionals to enhance brand growth. We understand that our company culture significantly influences the well-being of our employees and the quality of service we deliver to our clients.

Individuals who thrive in a fast-paced, remote environment and possess the ability to work under pressure while knowing when to seek assistance will excel in this role. At the conclusion of each workweek, you can expect to experience a sense of accomplishment, knowing you contributed meaningfully as part of a supportive and creative team that drives our clients’ business forward.

Benefits:

  • Comprehensive health insurance with Blue Cross/Blue Shield, fully paid for the basic plan for employees, with four plans available.
  • Vision and dental insurance with 50% coverage for employees.
  • 13 days of paid time off (equating to 104 hours).
  • 6 paid holidays per year.
  • 401K plan with an up to 4% employer match, available after one year.
  • Short-term and long-term disability coverage.
  • $20,000 in term life insurance benefits.
  • Eligibility to add group life and accidental insurance.

Primary Job Function:
The Marketing Content Strategist will be responsible for developing tactical and engaging brand messaging that fosters audience engagement and drives conversions across various platforms, including video, audio, out-of-home (OOH), and digital marketing campaigns. This role entails collaborating with clients and internal stakeholders to ideate, develop, and produce compelling content for brand initiatives while working alongside the Media Services team to broaden service offerings to current and prospective clients.

Key Responsibilities:

  • Generate and refine compelling advertising concepts that can be adapted across multiple channels.
  • Employ storytelling techniques to craft emotionally resonant and brand-relevant narratives.
  • Understand consumer behavior and the impact of messaging across various formats.
  • Write scripts for video advertisements.
  • Develop appealing audio scripts and guide engaging voice-over performances.
  • Create impactful, concise messaging for billboards and other out-of-home advertising.
  • Produce copy for display ads, landing pages, and email campaign messaging.
  • Formulate effective calls-to-action (CTAs) to enhance engagement and conversions.
  • Conduct audience and competitor research to inform and refine messaging strategies.
  • Ensure alignment of copy with campaign objectives, brand positioning, and key performance indicators (KPIs).
  • Collaborate closely with media placement teams, designers, video producers, SEO specialists, and marketing coaches.
  • Present concepts to clients and stakeholders with clarity and confidence.
  • Adhere to SEO best practices for digital advertising and content creation.
  • Implement A/B testing for copy variations to optimize performance.

Required Skills:

  • A minimum of 5 years of experience in content strategy, copywriting, and content marketing within an agency, media company, or in-house marketing team.
  • A bachelor’s degree in Marketing, Communications, Journalism, English, or a related field is strongly preferred.
  • Proven ability to manage and execute content initiatives effectively.
  • A strong portfolio showcasing successful multi-channel campaigns with measurable results.
  • Ability to thrive while managing multiple projects, ensuring outstanding customer engagement.
  • Skills to balance competing priorities in a fast-paced remote environment.
  • Excellent verbal communication and virtual presence.
  • Demonstrated commitment to customer service through customer-oriented decision-making.

Explore more about us online. We are a 100% drug and nicotine-free employer.

Job Posting Date: Mon, 12 May 2025 22:10:35 GMT

Apply now!

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