Marketing Manager, Member Experience-Girl Scouts

Job Description

Job Title: Marketing Manager, Member Experience

Company: Girl Scouts

Location: Cincinnati, OH

Pay: $44000 – 48000 per year

AI Pay Analysis:

The annual salary range of $44,000 to $48,000 for a "Marketing Manager, Member Experience" in Cincinnati, OH, is below the typical industry standards for this role in the area. According to data from Indeed, the average base salary for a Marketing Manager in Cincinnati is approximately $66,842 per year, with a range from $47,810 to $93,451. (indeed.com) Similarly, Salary.com reports an average annual salary of $121,362 for this position in Cincinnati, with most professionals earning between $93,144 and $153,642. (salary.com) Therefore, the offered salary range is significantly lower than the local average, suggesting it may not be competitive within the current market.

Job description:

As the Marketing Manager for Member Experience, you will play a pivotal role in shaping the strategic direction and execution of member communications and engagement across all council locations—Cincinnati, Dayton, Toledo, and Lima. Your primary responsibilities will include developing and managing retention marketing campaigns, overseeing print and digital communications (including email and text), and enhancing website content and strategy.

In this position, you will work to boost member engagement and retention rates by proactively cultivating relationships with current members while ensuring the Girl Scout message is consistently and accurately represented. You will collaborate closely with the Director of Marketing & Communications, the Marketing Manager for Digital Demand, and various departments within Girl Scouts of Western Ohio to support member communication efforts and create campaigns that align with organizational goals.

At Girl Scouts of Western Ohio, we are committed to shaping the future of girl leadership. Our strengths lie in our agile teams, innovative approaches, and a belief in continuous learning. Joining our organization means being part of an inclusive, team-oriented environment where the needs of the girls and communities we serve take precedence, allowing for personal and professional growth. Are you ready to be part of a transformative movement shaping a brighter future for girls? Apply today!

Essential Functions:

• Strategically develop, manage, and implement comprehensive year-round communication plans for members and volunteers, focusing on customer experience and retention objectives.
• Design marketing campaigns that utilize an effective mix of channels, ensuring consistent messaging that aligns with organizational branding and enhances the overall Girl Scout member experience.
• Participate in cross-functional project teams dedicated to member retention, renewal, and engagement.
• Provide content for and maintain the GSWO website and other resources to support members and volunteers effectively.
• Collaborate with colleagues to implement a cohesive content strategy aligned with the annual communications calendar while overseeing periodic reviews for brand consistency.
• Foster two-way engagement with volunteers, enhancing storytelling capabilities and encouraging them to serve as brand ambassadors through community interactions.
• Assess emerging communication technologies and platforms, offering insights for adoption and establishing metrics to evaluate and report outcomes.
• Fully engage in Marketing and Communications team initiatives, including cross-training with the Marketing Manager for Digital Demand to ensure comprehensive support.

Competencies:

• Strategic Thinking & Planning
• Digital Fluency
• Project Management
• Written and Oral Communication
• Independent Judgment and Decision-Making
• Marketing Knowledge

Supervisory Responsibility:
This position holds no supervisory responsibilities.

Position Type/Hours of Work:
This is a full-time role, typically Monday through Friday from 8:30 a.m. to 5:30 p.m., with occasional evening and weekend hours as required. The position is eligible for GSWO’s teleworking policy and can be based out of any GSWO service center.

Travel Requirements:
Travel is primarily local during business hours for event coverage or council meetings, with some occasional out-of-area and rare overnight travel.

Required Education and Experience:

• Bachelor’s degree in journalism, public relations, marketing, or communications, along with a minimum of two years of experience in email marketing and website management; or a combination of education and experience that demonstrates the capability to fulfill the position’s responsibilities.
• Familiarity with Salesforce Marketing Cloud or similar marketing automation platforms.
• Basic understanding of HTML and Google Analytics.
• Strong technical capabilities, problem-solving skills, and a keen attention to detail.
• Exceptional writing abilities and a commitment to advocating for diverse audiences.
• Flexibility and adaptability to work amidst shifting priorities.
• Capability to collaborate effectively within both remote and in-person settings.

Preferred Education and Experience:

• Proven track record in planning and implementing marketing campaigns aimed at engagement and awareness.
• Knowledge and skills in Adobe Creative Suite, including Adobe Illustrator, InDesign, and Photoshop.
• Awareness of email compliance regulations, such as CAN-SPAM and GDPR.

Benefits:
We value the time and efforts of our employees, reflected in a competitive compensation range of $44,000 to $48,000, commensurate with experience, coupled with a comprehensive benefits package.

Perks:

• Opportunities for skills development and career growth.
• Supportive environment fostering learning and development.
• Flexibility to achieve work/life balance.
• Potential for hybrid teleworking arrangements.
• Annual Winter Break from December 25 – January 1.
• Up to 12 days of PTO and up to 6 days of sick leave.
• 401K with a 100% match up to 5%.
• Medical, dental, vision, and life insurance options.
• A dynamic, high-achieving team atmosphere.
• Casual dress code.

We strive to maintain an environment conducive to learning and growth, encouraging all employees to actively contribute to our organizational culture.

Diversity, Equity, Inclusion, and Belonging (DEIB):
We take pride in being an equal opportunity employer, dedicated to cultivating a diverse workforce and creating an inclusive environment for everyone. All qualified applicants will be considered for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. GSWO is an EEO/Minority/Female/Disability/Veteran employer.

Job Posting Date: Sun, 27 Apr 2025 07:07:23 GMT

Apply now!