Program Manager, Student Engagement and Marketing, Enrollment Management-University of Cincinnati

Job Description

Job Title: Program Manager, Student Engagement and Marketing, Enrollment Management

Company: University of Cincinnati

Location: Cincinnati, OH

Pay: $45000 – 55000 per year

AI Pay Analysis: The annual salary range of $45,000 to $55,000 for a “Program Manager, Student Engagement and Marketing, Enrollment Management” position in Cincinnati, OH, appears to be on the lower end of the scale when compared to industry standards for similar roles, which typically range from $60,000 to $80,000 depending on experience and educational qualifications. Factors such as the cost of living in Cincinnati—which is relatively lower than in major metropolitan areas—might influence this salary, but it may still be perceived as less competitive, particularly for candidates with relevant experience and advanced degrees. Overall, the offered range may attract entry-level professionals, but it may not appeal to those with more extensive experience or advanced skill sets in marketing or student engagement.

Job description:

Current UC employees must apply internally via SuccessFactors.

Founded in 1819, the University of Cincinnati is recognized as one of the premier urban public research universities in the nation. With a vibrant community of 53,235 students, nearly 12,000 faculty and staff, and over 350,000 living alumni, UC stands out as a Top 35 public research institution. The university boasts a campus design that The New York Times has described as “the most ambitious in the country.”

The recent launch of Next Lives Here, in conjunction with the Cincinnati Innovation District—a $100 million investment from JobsOhio—underscores UC’s enduring legacy, which includes the oldest and one of the largest cooperative education programs, a progressive academic health center, and membership in the Big 12 Conference. With an annual budget of $1.85 billion and an endowment of $2 billion, UC’s momentum has never been stronger.

The university is committed to a mission-driven approach focused on student success and positive community transformation through scholarship and service. We value innovation and aspire to create an environment where staff and faculty play crucial roles in driving UC’s success.

Job Overview

The Office of Undergraduate Admissions at the University of Cincinnati is seeking a strategic and detail-oriented planner to spearhead the development and enhancement of transfer student visit experiences and events. This position directly supports UC’s ambition to enroll 60,000 students by 2030, aligning with the university’s "Next Lives Here" initiative, which emphasizes access, innovation, and inclusivity, particularly for non-traditional and transfer student populations.

Key responsibilities include the planning, promotion, and execution of events specifically tailored for prospective and admitted transfer students. The ideal candidate will possess a deep understanding of the unique needs of transfer students and a passion for creating engaging experiences that encourage enrollment and a sense of belonging within the Bearcats family.

Essential responsibilities involve leading the development, coordination, and execution of transfer-focused campus visit programs and events, including transfer-specific open houses, campus tours, admitted student events, and virtual sessions. The Program Manager will collaborate with various internal partners, including academic colleges, advising teams, and student support services, to ensure alignment with transfer student interests and success pathways.

This role also entails creating and managing event communications targeting transfer audiences, including invitations, reminders, follow-ups, and promotional content tailored to transfer students and their families. Utilizing the university’s CRM system (Technolutions Slate), the Program Manager will build, schedule, segment, and deploy event communications and automated workflows, ensuring accuracy and personalization of messaging. They will monitor engagement and registration data, conduct post-event assessments, and contribute to continuous improvement through feedback. The successful candidate will also represent the Office of Undergraduate Admissions in internal meetings and community outreach efforts aimed at enhancing transfer student access and engagement.

Essential Functions

• Manage, design, and develop programs while performing needs assessments and making recommendations.
• Implement and uphold relevant policies and procedures.
• Maintain budget oversight, prepare contracts, monitor expenditures, and generate financial reports.
• Serve as a liaison to internal departments, external entities, and community organizations.
• Prepare and edit reports, newsletters, and develop publication materials as needed.
• Provide direct and/or indirect supervision to staff, including responsibilities such as hiring, performance evaluations, and approving time off.
• Perform related duties as required by departmental needs. This job description is subject to change.

Required Education

• Bachelor’s Degree.
• Seven (7) years of relevant work experience and/or specialized training may be considered in lieu of educational qualifications.

Required Experience

• Three (3) years of relevant experience.

Additional Qualifications Considered

• A demonstrated commitment to diversity within the applicant pool and student body, with the ability to collaborate with individuals from various backgrounds.
• Proficiency in written communication and customer service.
• Familiarity with customer relationship management systems, specifically Technolutions Slate.
• Willingness to work select evenings and weekends (approximately 5-10 times per year).

Application Process Information

• A resume.
• A cover letter articulating interest in the position.
• A list of three (3) professional references.

Physical Requirements/Work Environment

• This position operates primarily in an office environment, with no unusual physical or environmental demands.

Compensation and Benefits

The University of Cincinnati offers a comprehensive benefits package designed to promote well-being, financial security, and work-life balance. Eligibility varies by position and FTE. Highlights include:

• Comprehensive Tuition Remission for employees and eligible dependents, covering tuition costs for nearly all undergraduate and graduate programs offered by the university.
• Robust Retirement Plans, allowing you to choose between state pension plans (OPERS, STRS) or an Alternative Retirement Plan (ARP), with UC contributing 14-18% of your salary based on the role.
• A commitment to work-life balance, including vacation and sick time, 11 paid holidays, year-end paid time off (Winter Season Days), and 6 weeks of paid parental leave for new parents.

Additional Benefits Include:

• A competitive salary range of $45,000 – $55,000, dependent on experience.
• Comprehensive health coverage (medical, dental, vision, prescription).
• Flexible spending accounts and wellness programs.
• Opportunities for professional development and mentorship.

For inquiries regarding the UC recruiting process or to request accommodations for the application, please contact Human Resources. The University of Cincinnati is an Equal Opportunity Employer. REQ: 99014 Program Manager, Student Engagement and Marketing, Enrollment Management Date: May 15, 2025 Location: Cincinnati, OH, US Facility: Main Campus.

Job Posting Date: Sat, 17 May 2025 03:34:21 GMT

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