Regional Marketing Coordinator-Lithia Motors

Troy, MI
April 30, 2025
Full Time
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Average Pay*: 25 to 35 dollars per hour.
*average hourly rate for this position in your area
Deadline date:
$10 - $13

Job Description

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Job Title: Regional Marketing Coordinator

Company: Lithia Motors

Location: Troy, MI

Pay: $20 – 26 per hour

AI Pay Analysis:

The hourly rate of $20 to $26 for a "Regional Marketing Coordinator" in Troy, MI, equates to an annual salary of approximately $41,600 to $54,080, assuming full-time employment. This range is below the average for marketing coordinators in Troy, where the average annual salary is around $46,757, translating to about $22.50 per hour. (indeed.com) Additionally, the average salary for a marketing coordinator in Michigan is approximately $66,433 per year, or about $31.95 per hour. (indeed.com) Therefore, the offered rate is below both the Troy and state averages, suggesting it may be less competitive compared to industry standards for this role and location.

Job description:

Are you a creative and detail-oriented marketing professional with a passion for events and social media? We are seeking a Regional Marketing Coordinator to join our dynamic team, supporting dealerships across Michigan. This role is perfect for someone who excels at building community connections, enhancing brand engagement, and coordinating impactful events in multiple locations.

As a Regional Marketing Coordinator, you will play a crucial role in boosting brand visibility and customer engagement across our regional dealerships. Your responsibilities will include planning and executing local marketing events and managing regional social media channels to align with business goals and drive foot traffic. You will collaborate closely with store leadership, corporate marketing teams, and key stakeholders to deliver high-quality, engaging marketing experiences that reflect our brand and core values.

Key Responsibilities:

Event Planning & Execution

  • Plan and execute community-facing events such as car shows, dealership open houses, test drive activations, OEM partnerships, and sponsored events.
  • Manage logistics, including venue selection, budgeting, vendor coordination, scheduling, and on-site event execution.
  • Collaborate with store leadership and corporate teams (co-op, legal, compliance) to ensure event alignment and secure necessary approvals.
  • Evaluate and report on event performance and return on investment (ROI).
  • Attend events at regional dealership locations to guarantee successful execution.

Regional Social Media Management

  • Develop and implement local social media strategies that align with national brand objectives.
  • Create engaging content for platforms including Facebook, Instagram, LinkedIn, TikTok, and YouTube.
  • Monitor social media channels, respond to customer inquiries, and manage community engagement.
  • Partner with the content team to produce localized, relevant campaigns and promotions.
  • Stay updated on social media trends, automotive industry developments, and regional marketing best practices.
  • Track performance metrics and provide regular reports on social media and campaign success.

What You Bring:

  • A Bachelor’s degree in Marketing, Communications, or a related field is preferred.
  • 2–4 years of experience in marketing coordination, with a focus on event management and/or social media.
  • Background in the automotive or retail industry is advantageous.
  • Strong written and verbal communication skills.
  • Proficiency in social media scheduling and analytics tools.
  • A creative mindset with the ability to think strategically and execute tactically.
  • Highly organized with excellent project management and multitasking abilities.
  • A self-starter who thrives in a collaborative, fast-paced environment.

Why Join Us?
You will be part of a passionate and supportive team within a fast-growing, innovative company. We offer competitive benefits, development opportunities, and the chance to make a meaningful impact in a regional marketing role.

Apply today and propel your career forward with a team that values creativity, innovation, and community connection!

We provide best-in-class industry benefits, including:

  • Competitive pay
  • Medical, Dental, and Vision Plans
  • Paid Holidays & PTO
  • Short- and Long-Term Disability
  • Paid Life Insurance
  • 401(k) Retirement Plan
  • Employee Stock Purchase Plan
  • Lithia Learning Center
  • Vehicle Purchase Discounts
  • Wellness Programs

A high school graduate or equivalent is required, along with being at least 18 years old. We are a drug-free workplace and are committed to equal employment opportunities across all demographics. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Job Posting Date: Sat, 26 Apr 2025 00:09:25 GMT

Apply now!

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